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SRI LANKA PAVILION AT FINE FOOD AUSTRALIA

SYDNEY | Thursday September 19, 2019 | NewsLanka | Sri Lanka Embassy in Australia – Mission News | by Claude Gunasekera | Fine Food Australia a global leading trade event for the food industry took place in Sydney from 09 – 12 September. It was held at International Convention Centre Sydney in Australia. Fine Food is a trade fair for food, beverage and hospitality industry as well as one of the most important fairs of its kind in the world. It is the heartbeat of the food trade industry. Unrivaled by any other Australian show, this is the foodie-mecca where the trade unites as one. Over 1,000 exhibitors and 1,000 plus products new products were discovered at the exhibition. Numerous exhibitors from home and abroad presented their latest products for the industry. For 35 years, Fine Food has been the most trustworthy food industry event.

The Sri Lanka paillion was an interesting exhibition to most visitors. The Consulate General of Sri Lanka in Sydney in collaboration and coordination with the Coconut Development Authority (CDA) and the Sri Lanka Tea Board (SLTB) organized Sri Lankan Pavilion at the Fine Food Australia at the ICC.

Ten Sri Lankan Coconut Exporters and four Ceylon Tea Companies were hosed at te Sri Lanka Paillion. In addition, eight Sri Lankan individual exporters representing food sectors participated and promoted Sri Lankan value added food products at the trade fair.

The Sri Lankan coconut sector business delegation was led by Chairman of Coconut Development Authority Udaya Rupasinghe. This year’s highlight of the CDA pavilion was the Sri Lankan food demonstrations utilizing coconut ingredients. This initiative was introduced for the first time by the CDA to popularize usage of coconut ingredients among the buyers and consumers at an international food exhibition.

During the event, the Consulate General of Sri Lanka organized a business breakfast networking meeting for the Sri Lankan exporters Australian food importers and distributors. Sampath Samarawickrema, Director/Marketing of the CDA made a presentation to the audience focusing the varieties of value-added Sri Lankan coconut products which can be catered by the Sri Lankan suppliers to the Australian consumers.

Consul General, Lal Wickrematunge and Consul Commercial, Abdul Raheem also spoke at this B2B session elaborating the market expansion opportunities with Australia and the importance of market presence for Sri Lankan products in Australia. Representatives from the Export Council of Australia, New South Wales Business Chamber, Australian Business Summit Council and Austrade/DFAT participated at the interactions. Roy McCullah from the Australian Trade and Logistics Corporation made a brief presentation on market entry supports to Australia.

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